• Sign In
  • My Cart 0)
main product photo

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

1st Edition
0071364153 · 9780071364157
Add to Wish List
Purchase Options
Request Review Copy

Part I: Primal Assets: A System for the Management of Meaning.

Chapter 1: The First System-Ever-for the Management of Meaning.

Chapter 2: Archetypes: The Heartbeat of Enduring Brands.

Chapter 3: Postmodern Marketing.

Part II: The Yearning for Paradise: Innocent, Explorer, Sage.

Chapter 4: The Innocent.

Chapter 5: The Explorer.

Chapter 6: The Sage.

Part III: Leaving a Thumbprint on the World: Hero, Outlaw, Magician.

Chapter 7: The Hero.

Chapter 8: The Outlaw.

Chapter 9: The Magician.

Part IV: No Man (or Woman) Is an Island: Regular Guy/Gal, Lover, Jester.

Chapter 10: The Regular Guy/Gal.

Chapter 11: The Lover.

Chapter 12: The Jester.

Part V: Providing Structure to the World: Caregiver, Creator, Ruler.

Chapter 13: The Caregiver.

Chapter 14: The Creator.

Chapter 15: The Ruler.

Part VI: Finding True North: Positioning an Archetypal Brand.

Chapter 16: The Artichocke: Uncovering the Archetypal Meaning of Your Brand.

Chapter 17: Telling Your Brand Story.

Chapter 18: The Case of the March of Dimes.

Part VII: Deeper Waters.

Chapter 19: May the Force Be With You: Capturing Category Essence.

Chapter 20: The Real McCoy: Branding and Organizational Congruence.

Chapter 21: Leaving a Legacy: The Ethics of Archetypal Marketing.

Purchase Options

We're committed to providing you with high-value course solutions backed by great service and a team that cares about your success.

Ebooks.com

Download file to PC or Mac desktops or laptops

Step 1. Download Adobe Digital Editions Both PC and Mac users will need to download Adobe Digital Editions to access their eBook. You can download Adobe Digital Editions at Adobe's website here.


Step 2. Register an Adobe ID if you do not already have one. (This step is optional, but allows you to open the file on multiple devices) Visit account.Adobe.com to register your Adobe account.


Step 3: Authorize Adobe Digital Editions using your Adobe ID. In Adobe Digital Editions, go to the Help menu. Choose “Authorize Computer.”


Step 4: Open your file with Adobe Digital Editions. Once you’ve linked your Adobe Digital Editions with your Adobe ID, you should be able to access your eBook on any device which supports Adobe Digital Editions and is authorized with your ID. If your eBook does not open in Adobe Digital Editions upon download, please contact customer service

ISBN10: 007138118X | ISBN13: 9780071381185

US$35.10

Print Text

Receive via shipping:

  • Print bound version of the complete text

ISBN10: 0071364153 | ISBN13: 9780071364157

US$39.00