Advance praise for Service Innovation:
"To the CEOs of all service companies I deal with: READ THIS BOOK!" -- Dave Wascha, senior director, Bing Product Management, Microsoft Corporation
"Lance Bettencourt deftly blends his academic and consulting experience to provide an example-rich, readable, p…
Entrepreneurship has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of ‘how to’ embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been han…
The authoritative guide M&A professionals have relied on for 35 years—with critical new insights and approaches based on lessons learned from major events and trends of the 2020s For senior executives, bankers, attorneys, accountants, and others, The Art of M&A is the go-to resource for a…
When it comes down to a pivotal business or sales presentation, if it doesn’t move you forward, you have got to figure out why, and change itHow do you sell, persuade, or move people to action? A vital element in creating influence in today’s market is the ability to build and deliver a thought-…
The definitive hands-on guide on the art of negotiating—with critical updates for today’s business landscape Confident, skillful, collaborative negotiation has never been more important than it is today. It’s all about steering a negotiation first to collaboration and then to agreement—a mu…
Keurig Green Mountain founder Bob Stiller presents the leadership approach that made his company one of the most fabled start-ups of all time and that will help you boost engagement, innovation, and your bottom line. Today, every company wants to know how to build a culture that inspires authentic …
A full-color, image-packed guide to developing highly persuasive content that attracts more customers than ever—all based on the latest brain scienceThere’s an overlooked but critical scientific fact that every marketing profession needs to know: Many decisions start with attention, and it’s y…
Proven methods for successfully serving clients who prioritize investments that help improve the world while generating healthy profitsEnvironmental, social, and corporate governance (ESG) is big, and it’s getting bigger. An entire generation of investors want their investments to reflect their va…
From the CEO of CVS Health and Fortune’s #1 Most Powerful Woman in Business—an inspiring, authentic, and actionable road map for overcoming systemic obstacles to leadershipKaren S. Lynch went from a childhood filled with loss and instability in a stark mill town in Massachusetts to leading one o…
Higher Education Service Innovation: How to Go from Customer Needs to Breakthrough Services 1st Edition © 2010 | Published: May 26, 2010Advance praise for Service Innovation: "To the CEOs of all service companies I deal with: READ THIS BOOK!" -- Dave Wascha, senior director, Bing Product Management, Microsoft Corporation "Lance Bettencourt deftly blends his academic and consulting experience to provide an example-rich, readable, p…
