THE ULTIMATE CRASH COURSE IN DIGITAL MARKETING The digital age is here—and it’s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This co…
The New York Times and USA Today Bestseller!
Reinvent your marketing to keep up with an ever-changing marketplace
“A must-read for any business leader or marketer. It explains how brands must be true to their essence and be reinvented to remain relevant in this radically changed, information-rich…
Praise for THE NEW EMERGING-MARKET MULTINATIONALS
One of Strategy and Business’s Best Business Books of the Year
"This book is a real eye-opener. It will forever change your assumptions about international economic competition and who the winners will be." —PHILIP KOTLER Kellogg School of Manag…
Launch a business and ignite a movement with a powerhouse blog!Born to Blog is filled with practical, street-smart techniques and ideas to help you create and manage a winning business blog. Learn how to attract a loyal following, promote your blog, and write powerful content that generates new busi…
A step-by-step technique for sparking breakthrough creativity in advertising--or any fieldSince its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters …
