The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success
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Acknowledgments ix
Preface xi
Introduction: What the World Needs Now is More Jobs--Steve Jobs xv
Chapter 1: What Would Steve Do? 1
Principle 1: Do What You Love
Chapter 2: Follow Your Heart 15
Chapter 3: Think Differently About Your Career 25
Principle 2: Put a Dent in the Universe
Chapter 4: Inspire Evangelists 45
Chapter 5: Think Differently About Your Vision 61
Principle 3: Kick-Start Your Brain
Chapter 6: Seek Out New Experiences 81
Chapter 7: Think Differently About How You Think 93
Principle 4: Sell Dreams, Not Products
Chapter 8: See Genius in Their Craziness 105
Chapter 9: Think Differently About Your Customers 125
Principle 5: Say No to 1,000 Things
Chapter 10: Simplicity is the Ultimate Sophistication 137
Chapter 11: Think Differently About Design 155
Principle 6: Create Insanely Great Experiences
Chapter 12: We're Here to Help You Grow 175
Chapter 13: Think Differently About Your Brand Experience 185
Principle 7: Master the Message
Chapter 14: The World's Greatest Corporate Storyteller 199
Chapter 15: Think Differently About Your Story 209
One More Thing...Don't Let the Bozos Get You Down 219
Notes 223
Index 237
Now in paperback—the “Think Different” approach to innovation based on the guiding principles and enduring legacy of Apple’s legendary CEO Steve Jobs.
Celebrating the life and legacy of one of the most influential innovators of all time, The Innovation Secrets of Steve Jobs has become a landmark in the field, as powerful and inspirational as the man himself. This essential guide shows you how to apply Steve Jobs’s seven principles of innovation to any field, dream, or endeavor.
For Jobs, Apple’s slogan “Think Different” was more than a marketing tool. It was a way of life—a powerful, positive, game-changing approach to innovation that you can use to unlock your creative potential, turn your passions and ideas into revolutionary products, and captivate your customers by doing what you love. These innovation secrets, like Steve Jobs himself, will continue to inspire, challenge, and motivate us all for generations to come.