The Collaborative Organization: A Strategic Guide to Solving Your Internal Business Challenges Using Emerging Social and Collaborative Tools
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Acknowledgments
Introduction
Part 1 The Opening
One A Tale of Two Changes
Two The First Step to Recovery Is Admitting You Have a Problem
Three Walk a Mile in Their Shoes
Four Risky Business
Five Control the Center (What Is It and What Pieces Do You Need?)
Part 2 The Middle Game
Six An Overview of the Technology Landscape
Seven The Adaptive Emergent Collaboration Framework
Eight Resistance Is Futile
Nine Let’s Roll
Ten Adoption (Not Babies)
Eleven Governance
Part 3 The End Game
Twelve Measures of Success
Thirteen Sustaining
Fourteen Putting It All Together
Fifteen What’s Next?
Sixteen Bonus Chapter with Andrew McAfee
Afterword by Don Tapscott
Index
Footnote
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Solve business problems, uncover new opportunities, and ignite innovation using the newest collaborative technologies
The Collaborative Organization gives you a strategic approach to building, implementing, and using social and collaborative technologies—such as those created by Jive and Yammer—to create innovative products, solve business problems, and create new processes that will foster lasting success and growth.
Jacob Morgan is the principal and cofounder of Chess Media Group, which helps organizations understand how to use social and collaborative tools to solve business problems.