Rogue Waves: Future-Proof Your Business to Survive and Profit from Radical Change
Step 1. Download Adobe Digital Editions Both PC and Mac users will need to download Adobe Digital Editions to access their eBook. You can download Adobe Digital Editions at Adobe's website here.
Step 2. Register an Adobe ID if you do not already have one. (This step is optional, but allows you to open the file on multiple devices) Visit account.Adobe.com to register your Adobe account.
Step 3: Authorize Adobe Digital Editions using your Adobe ID. In Adobe Digital Editions, go to the Help menu. Choose “Authorize Computer.”
Step 4: Open your file with Adobe Digital Editions. Once you’ve linked your Adobe Digital Editions with your Adobe ID, you should be able to access your eBook on any device which supports Adobe Digital Editions and is authorized with your ID. If your eBook does not open in Adobe Digital Editions upon download, please contact customer service
Why Business School Strategy Keeps Failing
Why Business Is Broken
Resilience Is Your New Strategy for Growth
A Practitioner as Your Guide
How This Book Is Organized
PART I AWARENESS
1 Transforming to Survive in Our Increasingly Volatile World
2 10 Undercurrents Will Cause the Next Rogue Wave
PART II Behavior Change
The ROGUE Method
3 R: Reality Test
4 O: Observe Your System
5 G: Generate Your Futures
6 U: Uncouple Your Opportunities from Your Threats
7 E: Experiment
PART III CULTURE CHANGE
8 Leading in Stormy Seas
Conclusion: Driving Resilient Growth in Your Organization
Phase I: Awareness
Phase II: Behavior Change
Phase III: Culture Change
Phase IV: Resilient Growth
Epilogue
How to See Clearly
Winning with a Resilient Growth Strategy
Notes
Index
“An actionable framework for driving change.” —Adam Grant
Will the next rogue wave sink your ship—or will you choose to profit from it?
At this moment, rogue waves are forming under your business. Emerging technologies, changing demographics, the data economy, automation, and other trends—the undercurrents of radical, systemic change—are crashing into each other. When they converge, they’ll produce sea changes that sink companies and wash away entire industries overnight. If your competitor can’t ride out the next wave and you can, you win.
In Rogue Waves, Jonathan Brill—a renowned expert on resilient growth and decision making under uncertainty—shows you how to prepare your business to survive and thrive through the most radical upheavals. Drawing on years of experience as a Fortune 500 innovation executive, advisor, and entrepreneur, Brill delivers a practical action plan to:
- Identify and capitalize on the 10 economic, technological, and social trends that will collide to reshape your business
- Turn sudden threats into outsized opportunities
- Create a culture of entrepreneurship and experimentation
- Build and scale leadership skills and processes to supercharge your company’s agility and adaptability