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My Life in Advertising and Scientific Advertising

1st Edition
0844231010 · 9780844231013
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
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Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

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ISBN10: 0071784802 | ISBN13: 9780071784801

US$16.20

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ISBN10: 0844231010 | ISBN13: 9780844231013

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