Investing Between the Lines: How to Make Smarter Decisions By Decoding CEO Communications

PART ONE: THE CEO CANDOR CRISIS; Chapter One: CEO Candor and Trust: The Candor (or Bafflegab/ BS) Pandemic; Chapter Two: Winners and Losers in the Battle of Corporate Heavyweights: Pepsico vs. Coke/ HP vs. Dell/ Lowe's and Home Depot; Chapter Three: How to Measure Candor: Counting Words and Promises; PART TWO: BUSINESS BALANCE – A CLUE TO BUSINESS SUCCESS Chapter Four: Capital Stewardship: Great CEOs Seek Cash-ability; Chapter Five: Strategy: Great CEOs Respect the Limits of Corporate Strategy; Chapter Six: Accountability: Great CEOs Do What They Say and Say What They See; Chapter Seven: Vision: Great CEOs Avoid Platitudes and Traffic in Purpose and Creativity; Chapter Eight; Leadership: Great CEOs are Actors, Teachers and Skeptics; Chapter Nine: Corporate Stakeholders: Great CEOs Nurture Relationships with Candor; Chapter Ten: (In this chapter, readers will learn how to spot corporate fog, a measure of the absence of Candor.) PART THREE: CLUES TO DELUSIONS THAT DESTROY INVESTOR WEALTH; Chapter Eleven Candor in Companies Too Big to Fail; Chapter Twelve: Assessing CEO Succession Success and Good Governance; Chapter Thirteen: The Ultimate Competitive Advantage: A Berkshire Hathaway Secret; Chapter Fourteen: Candor Clues to Sustainability You Can Trust;

A groundbreaking system for measuring organizational trustworthiness to determine investment potential

"Tremendous! Laura Rittenhouse has delivered again! Investing Between the Lines is destined to become a classic in showing how candor is the language of trust and how trust is the basis on which companies ultimately succeed. I highly recommend this most interesting and insightful book."
Stephen M. R. Covey, author of the New York Times and #1 Wall Street Journal bestseller The Speed of Trust and coauthor of Smart Trust

In Investing Between the Lines, CEO communications expert, L. J. Rittenhouse offers a proven methodology for accurately analyzing the worthiness of an investment: Reading corporate "fog," i.e., shareholder letters, and other corporate correspondence.

Based on a model that's made believers of Warren Buffet and Jack Welch, Rittenhouse looks at the "fog" of 100 Fortune 500 companies—and then overlays these "Fog rankings" on the stock's price performance. It's a system that made Rittenhouse one of the very first to predict the Lehman Bros. implosion, and other financia disasters—and that will arm investors with the skills and knowledge to unearth hidden risks in their portfolios and pick potential winners.

L. J. Rittenhouse is president of Rittenhouse Rankings Inc, a CEO strategic and investor relations company that annually conducts a benchmark survey of CEO candor and stock price performance