Built to Innovate: Essential Practices to Wire Innovation into Your Company’s DNA

Introduction: Why a New Book on Innovation? 

PART ONE

The Innovating Habit
1 The Innovating Habit
Jump-Starting the Practice of Creativity
2 Execution and Innovating
Twin Engines Powered by Everyone in the Organization
3 The Innovating Perspective 
The Supplier-Side View Versus the Customer-Side View

PART TWO
The Three Key Processes of Innovating
4 The Three Processes of Innovating 
Creation, Integration, Reframing
5 Anyone, Anytime, Anywhere 
Innovation Is Everyone’s Business

PART THREE
The Three Key Roles in Innovating
6 Hands-On Creativity 
How to Inspire and Empower Your Company’s
Frontline Innovators
7 Coaching Innovation
How Midlevel Managers Nurture the Systems That Make
Innovating Possible
8 Setting the Agenda 
How Senior Leaders Can Focus an Entire Organization
on Innovating

PART FOUR
The Infrastructure for Innovating
Governance and Coordination
9 Igniting the Engine 
Creating a Governance and Coordination Structure for
the Innovating Engine
10 Priming the Pump 
A Seven-Step Process for Creating Innovative Ideas
11 Keeping the Engine Humming 
Nurturing the Habit of Innovating

Appendix
Acknowledgments 
Notes
Index 

A Thinkers50 Best New Management Book for 2022

Launch your company to the top of its industry by driving and leveraging continuous innovation throughout your organization

It’s no secret that continuous innovation is the key to seizing and maintaining the competitive edge in today’s increasingly challenging business environment. Unfortunately, the process for achieving this holy grail of business has been a mystery—until now.

Built to Innovate delivers a proven system for building relentless innovation into your company’s DNA. Professor and former Dean of Executive Education at INSEAD and business innovation thought leader Ben M. Bensaou explores the essential practices of many of the world’s most innovative organizations?including BASF, AkzoNobel, Sabanci Group, Recruit Holdings, Ecocem, Starwood Hotels, Domino’s Pizza, Bayer, Marvel Studios, Allianz, and Fiskars?and demonstrates how you can leverage them in your own company. This practical guide shows how to:

• Build your execution and innovating engines
• Master the innovating perspective
• Launch the three processes of innovating
• Engage everyone in innovating
• Generate ideas from the front lines
• Empower coaches
• Create a culture of innovating
• Catalyze the innovating process
• Keep the ideas flowing

You’ll learn how to drive innovating in product design and creative use of technology?as well as business activities, such as business model redesign, customer service, distribution, finance, talent development, and sales.

The big question on the mind of every business leader today is: What can I do to create extra value for my company and the customers we serve? Built to Innovate provides everything you need to transform your organization into an innovating engine that continually produces new products and processes to generate enormous new value for you and for the customers you serve.