Marketing

Marketing
By:Levy, Michael; Grewal, Dhruv;
Pub Date:January 3rd 2013
Format:Hardback 768 pages
ISBN:0078029007 / 9780078029004
Your Price:$245.00 ADD TO CART
More Information




Main description

Grewal/Levy was designed for today's changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors with updated tools every month through the monthly newsletter.

With Connect, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influences, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.


Table of contents

SECTION ONE: Assessing the Marketplace

Chapter 1: Overview of Marketing

Chapter 2: Developing Marketing Strategies and a Marketing Plan

Chapter 3: Social and Mobile Marketing

Chapter 4: Marketing Ethics

Chapter 5: Analyzing the Marketing Environment

SECTION TWO: Understanding the Marketplace

Chapter 6: Consumer Behavior

Chapter 7: Business-to-Business Marketing

Chapter 8: Global Marketing

SECTION THREE: Targeting the Marketplace

Chapter 9: Segmentation, Targeting, and Positioning

Chapter 10: Understanding the Marketplace

SECTION FOUR: Value Creation

Chapter 11: Product, Branding, and Packaging Decisions

Chapter 12: Developing New Products

Chapter 13: Services: The Intangible Product

SECTION FIVE: Value Capture

Chapter 14: Pricing Concepts for Establishing Value

Chapter 15: Strategic Pricing Methods

SECTION SIX: Value Delivery: Designing the Channel and Supply Chain

Chapter 16: Supply Chain and Channel Management

Chapter 17: Retailing and Multichannel Marketing

SECTION SEVEN: Value Communication

Chapter 18: Integrated Marketing Communications

Chapter 19: Advertising, Public Relations, and Sales Promotions

Chapter 20: Personal Selling and Sales Management


Backcover

Author Information

Downloads & Resources

Downloads



Related Products

Owl Image

Date: Mar 2nd, 2015
Your Price: $205.08
Owl Image

Date: Jan 26th, 2015
Your Price: $233.00
Owl Image

Date: Jan 16th, 2015
Your Price: $180.33
Owl Image

Date: Dec 10th, 2014
Your Price: $35.00
Owl Image

Date: Apr 9th, 2014
Your Price: $102.00
Owl Image

Date: Mar 17th, 2014
Your Price: $285.67
Owl Image

Date: Feb 26th, 2014
Your Price: $219.33
Owl Image

Date: Feb 26th, 2014
Your Price: $138.00
Owl Image

Date: Feb 25th, 2014
Your Price: $292.67
Owl Image

Date: Feb 20th, 2014
Your Price: $183.67
Owl Image

Date: Feb 20th, 2014
Your Price: $102.00
Owl Image

Date: Feb 4th, 2014
Your Price: $211.00
Owl Image

Date: Feb 3rd, 2014
Your Price: $136.00
Owl Image

Date: Jan 22nd, 2014
Your Price: $224.67
Owl Image

Date: Jan 21st, 2014
Your Price: $180.00