Written by industry leaders, our business titles provide you with the authoritative, relevant resources and tools you need to compete in today's global economy.
A Wall Street insider helps investors make better decisions by showing how Wall Street really works behind the scenes
Steve Jobs and Apple reimagined retail. Now you can have their five core principles in the palm of your hand!
The marketer’s field guide to measuring customers’ online clout—and using it to build long-term loyalty
An examination of the invisible forces behind why financial institutions and public interests are out of synch today
Deemer distills his 50 years of experience timing stock-market cycles to provide investors with the skills they need to draw steady profits from today's volatile markets
A comprehensive approach that aids corporate leaders in reinventing their business models for a sustainable competitive advantage
