Testimonials

"CRM at the Speed of Light is a testament to Greenberg's profound grasp of the control revolution that is upon us. Customers seizing control from business. Citizens demanding control and accountability from their governments. Political campaigns and charities being rewarded by shifting power to their supporters. Quite simply, it is the definitive work for anyone committed to putting the social customer at the center of their operation"

– Brian Komar, Director of Interactive Marketing and CRM, Center for American Progress

"In the age of social media, smart phones, and service clouds the relationship between vendors and customers has changed forever. With great insights, great stories and great information, Paul Greenberg analyzes the impact of every major industry development on vendor/customer relationships. Not only is he on top of his game, he makes reading this edition as enjoyable as it was to read the previous three. This is an absolute must-read for anyone serious about understanding how to best serve today's social customer."

– Brent Leary, CRM industry analyst and co-author of Barack 2.0: Social Media Lessons for Small Business

"Web 2.0 hit and Paul Greenberg just couldn't resist telling us what it all means. Lucky for us. CRM at the Speed of Light has long been an essential handbook for executives, marketers and service professionals, and this 4th edition is packed with new insights about how online conversations are changing the nature of customer relations. Think the CRM market is crazy now? Hitch a ride on Greenberg's shoulders because you ain't seen nothing yet."

– Paul Gillin, Author, The New Influencers and Secrets of Social Media Marketing

"In this transformation of CRM to social CRM, we face an unprecedented change in how business software mirrors how people perform work. As we make the shift to SCRM, Paul's insights provide a much needed framework on how to navigate a more connected, social, and collaborative enterprise. The result - slowing the rate of technology obsolescence while improving the success and rate of technology adoption."

– R "Ray" Wang, Partner, Enterprise Strategy, Altimeter Group, LLC

"Paul Greenberg is one of the most astute minds in CRM and Social Media today. His book remains the bible for companies employing CRM. The added focus on blending new and social media into Paul's philosophy of CRM will keep "Speed of Light" as the first book companies reach for to enhance the customer relationship in the new century."

– Jay Dunn, Vice President of Marketing, Lane Bryant

"Paul Greenberg shares his unparalleled expertise on the dramatic evolution from CRM 1.0 to CRM 2.0 with unique insightful examples. It is a must read for anyone looking to transform the potential of CRM into long-lasting competitive advantage in a rapidly changing business environment."

– Jujhar Singh, SVP, CRM Product Management

CRM at the Speed of Light, Fourth Edition By: Paul Greenberg Price: $34.99 ISBN: 0-07-159045-5 ISBN 13: 978-0-07-159045-7