CRM at the Speed of Light

Social CRM is critical to business success in today's hyper-connected environment. Customers' expectations are so great and their demands so empowered that a Social CRM strategy must be built around collaboration and customer engagement, not traditional operational customer management. It's the company's response to the customer's control of the conversation that makes Social CRM work. This all-new edition of CRM at the Speed of Light reveals how the new paradigm involves the customer in a synergetic discussion to provide mutually beneficial value in a trusted and transparent business environment. Inside you will discover the remarkable new strategies for customer engagement and collaboration being used by cutting-edge companies, along with expert guidance on how your organization can and should adopt these innovations.

CRM at the Speed of Light, Fourth Edition Social CRM Strategies, Tools, and Techniques for Engaging Your Customers By Paul Greenberg Copyright 2010 The McGraw-Hill Companies USD $34.99 ISBN 0-07-159045-5 ISBN-13 978-0-07-159045-7