About the Author

Paul Greenberg is President of The 56 Group, LLC, a customer-strategy consulting firm, focused on cutting edge CRM strategic services. He is also a founding partner of BPT Partners, LLC, a training and consulting venture that has quickly become the certification authority for the CRM industry. Paul is also the co-chairman of Rutgers University's CRM Research Center, the Executive Vice President of the CRM Association, and a Board of Advisors member of the Baylor University MBA Program for CRM majors. He is a member of the Destination CRM Board of Experts and the SearchCRM Expert Advisory Panel as well as a member of the Board of Advisors for GreaterChinaCRM for many years among many others.

His work has been published in numerous industry and business publications over the years, and he has traveled the world speaking on cutting edge CRM and topics geared to the contemporary social customer. He has been called "the dean of CRM" and "the godfather of CRM" and even the "Walt Whitman of CRM" by analysts and organizations throughout the industry. At the end of 2007, he was deemed the number one non-vendor influencer by InsideCRM in their annual "25 Most Influential CRM People" announcement. He was also named one of the most influential CRM leaders in 2008 by CRM Magazine.

Paul is known particularly for his work on the use of social media, such as blogs, podcasts and wikis and social networks in CRM as tools for customer collaboration with a company. His blog, Pgreenblog, was named the winner of the first annual CRM "Blog of the Year" in 2005 by SearchCRM and the 2007 "Whatis" Award for CRM Blogs, by their parent company, TechTarget. He also received the #1 CRM Blog Award from InsideCRM at the end of 2007 and in 2008. The blog is also the central focus of KnowledgeStorm's CRM Blog community. He now also writes the CRM blog for high profile technology media property, ZDNET (http://blogs.zdnet.com/crm).

To reach Paul, email him at paul-greenberg3@comcast.net. You can follow him at Twitter at http://www.twitter.com/pgreenbe or join up with him on LinkedIn or Facebook.

CRM at the Speed of Light, Fourth Edition By: Paul Greenberg Price: $34.99 ISBN: 0-07-159045-5 ISBN 13: 978-0-07-159045-7