The blueprint for achieving growth and driving shareholder value by embedding support for innovation into every facet of your business
is one of the first books to bridge the gap between leadership and innovation by revealing what it takes to create both breakthrough ideas and the leaders who make them happen.
Written by the chief innovation officer for Coca-Cola and a leading recruiter of innovation leaders, Breaking Away provides a framework that executives, managers, and entrepreneurs can use to create an environment that drives REAL innovation, the breakthrough products or services that are: efficient to produce or deliver; in demand; and profitable.
Interviews and case studies of global giants like Burberry, Mastercard, Nestle, GE, HP, Nintendo, and others, show you how leaders put these principles into action: How Ford beat Toyota to the hybrid (and why everyone thinks the Japanese company got there first); how GE is changing the face of cancer treatment; how a self-confessed "snackaholic" drove Lesser Evil Snacks to 120% Y-o-Y growth-and a place among the INC. 500 "fastest growing companies" index.
Table of contents
PART ONE: THE INNOVATION EQUATION
A Rose by Any Other Name: This is Innovation;
Let There Be Light: Finding Inspiration;
The Sweet Spota: Innovation that Performs;
PART TWO: THE LEADERSHIP EQUATION
Mirror, Mirror on the Wall: The Role of Leadership in Innovation;
The Right Stuff: Leadership Personalities;
One for All and All for One: Creating an Innovation Culture;
The Buck Stops Here: The CEO Factor;
PART THREE: THE PAYOFF
It's a Jungle in Here: Creating an Innovation Environment;
A Company of Ones: The People Component;
Here's the Beef: Engaging the Market;
Are You Ready?: Taking up the Gauntlet