Reshaping Your Business with Web 2.0

Overview

Main description

A guide to maximizing Web 2.0 technologies to transform business processes

From blogs to social networks, Web 2.0 technologies and behaviors have brought about enormous changes in the way consumers interact with the Web and each other. Written by a team of experts from the Web 2.0 community and Oracle Corporation, this book provides a blueprint for leveraging this culture of participation in the enterprise. You will find clear strategies for using these new technologies in a productive way to match business goals and provide measurable bottom line growth.

Author comments

Vince Casarez, vice president, Oracle Corporation, focuses on Web 2.0 technology development.

Billy Cripe is the director of product management for Oracle Enterprise Content Management products.

Jean Sini is chief technology officer of ActiveWeave.

Philipp Weckerle leads the product management efforts on Oracle Reports and Content Integration at Oracle Corporation.