Be #1 on Google: 52 Fast and Easy Search Engine Optimization Tools to Drive Customers to Your Web Site

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September 29, 2009


Mixed media product, 160 pages


0071629602 / 9780071629607


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Main description

Google Your Way to the Top of Your Industry!

It's great to have a punchy Web site, but if you aren't optimizing your search-engine presence, you're just another company lost in cyberspace.

With Be #1 on Google, you can instantly put your company in the top spot of relevant online searches--and dramatically increase sales. An international expert in search-engine optimization, Jon Smith explains how to draw serious customers--not curious or bored Web surfers--to your site by

  • Registering with Google
  • Coming up with the best keywords
  • Thinking like your customers
  • Making your site totally accessible
  • Using metadata to your advantage
  • Advertising on the Web
  • Measuring what works, and what doesn't

Containing 52 techniques in all, each of which can used immediately, Be #1 on Google is the essential guide to winning the battle for first ranking on the world's most utilized search engine.

Table of contents

1. What's so special about Google then? - Is it really all that?
2. I wanna be number 1 - Taking the restricted view
3. It's not yogurt... - Organic (or natural) versus paid-for
4. View askew - How Google sees your site
5. Uncovering the data - Unleashing your inner Miss Marple
6. Pimp my metadata - The hidden message
7. That keyword is so owned - Satellite sites
8. Analyze this - Google Analytics
9. Destination me - The importance of in-bound links
10. Who's lookin'? - Keyword bias
11. Who are ya? - It's all in the detail, so does your Nominet record tally?
12. Open with a joke - Keyword prominence and relevance
13. Laid-back surfers - The Google search
14. Selling out - Accepting Google advertising
15. Say that again? - Keyword proximity
16. Jargon busting - Hits, visitors, page views and uniques...
17. Here, look over here - Registering with search engines
18. Essential code? - Meta robots, etc...
19. Me in France number 113 - Using images correctly
20.Cloaked Content- Being upfront with your intentions
21. Content is king - Building pages the right way round
22. Whose page? My page! - Owning page 1
23. Face/off - Posing as two different brands
24. How y'doin'? - Benchmarking your SEO performance
25. All links are not born equal - PageRank, relevance and are you trustworthy?
26. No DMOZ, no champagne corks - The importance of the open directory project
27. Google pretender? - Competition for the throne
28. Your website under the knife - You at the back, pay attention...
29. Where next? - The site map and Google
30. Rank and file - How are your keywords performing?
31. Number crunching - Stats, stats and more stats
32. IP city - Location management in a virtual world
33. Treating users and Google differently - E-commerce and the session ID curse...
34. Web design #404 - 'Page cannot be found' suicide
35. How clean is your house? - Non-smoking, professional, clean code only
36. JavaScript intolerance - Cookies and a lack of appetite
37. The bigger picture - Cash poor, time poor? click here...
38. Deep, deep down - Understanding the long tail
39. Feeding hungry eyes - Forums, communities and RSS
40. Switching on targeting computer... - Good and bad navigation
41. The WORLD wide web - Running a multilingual website marketing campaign
42. No rest for the wicked - Refining, retuning, rediscovering...
43. Naming the child - Web addresses and the importance of first names
44 Knowing Google - Dinner party secrets you can reveal . . .
45. It's my party - Inviting links, without seeming desperate
46. Yahoo! and industry-specific directories - Entering the World of Other Search Engines
47. Negative press - Being dissed on the web
48. What? Explain! - SEO in a nutshell
49. Google AdWords - Pay to be first
50. I'll make you number 1! - The dangers of SEO/AdWord 'specialists'
51. Is this working? - User testing to monitor your search results
52. I am/am not king of the hill - A word of warning

Author comments

Jon Smith is Strategy Adviser and Head of Deenero at and was part of the start-up teams for,, and The Florist Exchange. He is the author of Grow Your Business with Google AdWords™.

Copyright 2014 McGraw-Hill Global Education Holdings, LLC


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