How to Plan and Execute Strategy

Have a Promotion Code?

Please enter it here:

Great deals and more!

Sign up for special offers, exclusive discounts, and new product announcements from McGraw-Hill Professional.



June 5, 2005


Electronic book text, 64 pages


0071490310 / 9780071490313

Adobe Digital Editions® is required to view your downloaded eBooks.
Click here to get Adobe Digital Editions
To learn more about eBooks please see our eBook FAQ.

If you're having problems installing due to firewall issues please go here:


Your Price



Main description

How to Plan and Execute Strategy walks professionals through 24 essential steps for creating and executing sound, profit-driven corporate strategy, understanding strategic options, implementing plans and measuring performance.

Author comments

Wallace Stettinius, D. Robley Wood, Jr., Jacqueline Doyle, and John L. Colley, Jr. are graduate business professors with widespread management experience. They have authored and co-authored of a number of popular professional titles, including Corporate Governance, Corporate Strategy, and others.

Back cover copy

How to Plan and Execute Strategy provides you with 24 practical steps for devising, implementing, and managing market-defining, growth-driving strategies. Encompassing every stage of the strategic process, this tactic-filled handbook tells you what you need to do to:

* Define your businesses * Understand your opportunities and threats * Set feasible goals and objectives * Create the strategies to achieve your objectives * Identify and set priorities * Write your business plan * Communicate the strategy and obtain commitment * Integrate across functions * Monitor results, evaluate, and react

Successful corporate strategy must be strong enough to meet the needs of the marketplace, yet flexible enough to quickly adapt when that marketplace changes. How to Plan and Execute Strategy outlines a field-proven framework you can follow to design and implement such a strategy and strengthen your organization's competitive advantage while ensuring buy-in and implementation by every worker, at every level.

Company Info




Online Subscriptions


Copyright 2014 McGraw-Hill Global Education Holdings, LLC


Before you can enjoy free downloads from McGraw-Hill Professional, we ask that you please provide your email address and country.

Yes, I want to receive other special offer.