Strategic Product Creation Deliver Customer Satisfaction from Every Level of Your Company

Strategic Product Creation
By:Laseter, Timothy M.; Kerber, Ronald L.;
Pub Date:January 23rd 2007
Format:Hardback 288 pages
ISBN:0071486550 / 9780071486552
Your Price:$34.95 ADD TO CART
More Information




Main description

Create and market the right product-fast

Strategic Product Creation is a true working guide to developing market-savvy, cost-effective products and services. Delivering expert guidance in the five key stages of product development, authors Ronald Kerber and Timothy Laseter present real-world examples of industry leaders who have produced innovative products-giving you a foolproof blueprint for delivering customer satisfaction without breaking the bank.

  • Provides not only practical experience, but a solid conceptual framework for developing your own product creation model
  • Highlights seven principles of effective product creation
  • Features instructive case studies of world-class leaders such as Walt Disney Imagineering, Whirlpool Corporation, Mars, Inc., and IBM
  • Includes key questions and milestone decision issues from each stage of the product creation process
  • Covers both short- and long-term strategies, coupled with suggestions for advanced technology
  • Explains how to combine customer knowledge with external market needs to stimulate new product and service ideas
  • Reveals ways to utilize your suppliers as a talent pool for process improvement and product innovation
  • Addresses sensitive issues of branding and intellectual property rights


Table of contents

Introduction

Chapter 1: Internet and Affiliate Marketing Basics

Chapter 2: Basic Hardware and Software Components

Chapter 3: Basic Business Set-Up

Chapter 4: Identify an Idea with Profit Potential

Chapter 5: Identify Your Competitors

Chapter 6: Determine Your profit Potential

Chapter 7: Find Merchants with Affiliate Programs

Chapter 8: Choose the Best Programs with the Best Products

Chapter 9: Diversify or Die

Chapter 10: Plan and Build Your Site

Chapter 11: Write Compelling Product Endorsements

Chapter 12: Turn "Clicks" into Customers

Chapter 13: Market Your Site

Chapter 14: Manage Your Business

Chapter 15: Evaluate Your Site's Performance

Chapter 16: Grow Your Business


Backcover

Author Information

Downloads & Resources

Downloads



Related Products

Owl Image

Date: Apr 20th, 2016
Your Price: $30.00
Owl Image

Date: Mar 24th, 2016
Your Price: $25.00
Owl Image

Date: Mar 8th, 2016
Your Price: $25.00
Owl Image

Date: Mar 4th, 2016
Your Price: $30.00
Owl Image

Date: Jan 5th, 2016
Your Price: $32.00
Owl Image

Date: Jan 1st, 2016
Your Price: $35.00
Owl Image

Date: Dec 8th, 2015
Your Price: $27.00
Owl Image

Date: Dec 4th, 2015
Your Price: $32.00
Owl Image

Date: Nov 24th, 2015
Your Price: $28.00
Owl Image

Date: Nov 16th, 2015
Your Price: $28.00
Owl Image

Date: Nov 16th, 2015
Your Price: $28.00
Owl Image

Date: Oct 27th, 2015
Your Price: $25.00
Owl Image

Date: Oct 19th, 2015
Your Price: $40.00
Owl Image

Date: Oct 6th, 2015
Your Price: $30.00
Owl Image

Date: Sep 21st, 2015
Your Price: $28.00