Chindia

Overview

The best minds at BusinessWeek explore ways your company can survive-and thrive-amid the business growth and innovation of China and India

The economic rise of China and India has changed the way the world does business-and today's companies need to step up their game. This in-depth report, edited by a senior writer at BusinessWeek, goes behind the headlines of the new “megamarkets” to explore how your company can stay competitive. With a diverse array of viewpoints, ideas, and forward-thinking strategies, Chindia discusses new avenues businesses can use to embrace change and encourage growth.

• Brings together reporting and analysis on China's and India's emerging markets, from the reporters of the world's most widely read business magazine
• Provides need-to-know information for you to plan for the future of your business
• Features an introduction from Engardio, as well as chapter introductions explaining how the stories fit together and concluding summaries of major points for each chapter

Biographical note

Pete Engardio has won numerous major awards for his coverage of global economic issues as a senior writer at BusinessWeek. He was the magazine's Asia correspondent for six years and is coauthor of the 2000 book Meltdown: Asia's Boom, Bust, and Beyond.

Back cover copy

CHINA AND INDIA:
Reshaping your world and your business

China's growth and manufacturing dominance are two of the biggest global trends of the last 10 years. India's technology, service, and outsourcing industries make it a valued partner, as well as a formidable competitor.

The stunning rise of China and India makes it clear: to survive and thrive in the new global market, you have to engage with China and India. This comprehensive guide is your road map to meeting this challenge. The book combines frontline reports from BusinessWeek's award-winning Asia staff with point-by-point commentary by the experts, including new introductions to each chapter by BusinessWeek's Pete Engardio. Inside you'll discover

WHAT YOU REALLY NEED TO KNOW ABOUT CHINA AND INDIA
A crash course in their cultures, economies, and business practices

WHAT THE EXPERTS SAY ABOUT THE NEW “MEGAMARKETS”
The future of trading, manufacturing, investing, and negotiating

WHAT YOU CAN DO TODAY TO ENSURE YOUR SUCCESS TOMORROW
New corporate models, global paradigms, and other strategies

This up-to-date exploration includes award-winning special reports on key issues such as manufacturing (“The China Price”) and technology (“The Rise of India”). It's filled with the crucial information you need to compete-from the world's most widely read business magazine.