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About the Book
Each book in this series helps primary-school students learn and practice basic math skills they'll need in the classroom and on standardized NCLB tests. Printed in 4-color throughout; with numerous special high-interest features.
Key Selling Features
Market / Audience
The market for these books consists of parents who are anxious because their children have to take NCLB tests or because their children are falling behind in school. Other parents will buy the books simply because their children need or want additional practice to reinforce school-taught skills.
Sales for this type of workbook always peak in late spring when parents look for "summer bridge" study aids. A week-by-week summer study plan included in the book supports this use.