Overview
Main description
Brad Schiller's text, The Micro Economy Today, 12e, is noted for three great strengths: readability, policy orientation, and pedagogy. His accessible writing style engages students and brings some of the excitement of domestic and global economic news into the classroom. Schiller emphasizes how policymakers must choose between government intervention and market reliance to resolve the core issues of what, how, and for whom to produce. This strategic choice is highlighted throughout the full range of micro, macro, and international issues, and every chapter ends with a policy issue that emphasizes the markets vs. government dilemma. Schiller teaches economics in a relevant context, filling his chapters with the real facts and applications of economic life. Schiller is also the only principles text that presents all macro theory in the single consistent context of the AS/AD framework.
Table of contents
Part 1 The Economic Challenge Chapter 1 Economics: The Core Issues Appendix: Using Graphs Chapter 2 The U.S. Economy: A Global View Chapter 3 Supply and Demand Chapter 4 The Role of Government Part 2 Product Markets: The Basics Chapter 5 Consumer Demand Appendix: Indifference Curves Chapter 6 The Costs of Production Part 3 Market Structure Chapter 7 The Competitive Firm Chapter 8 Competitive Markets Chapter 9 Monopoly Chapter 10 Oligopoly Chapter 11 Monopolistic Competition Part 4 Regulatory Issues Chapter 12 (De)Regulation of Business Chapter 13 Environmental Protection Chapter 14 The Farm Problem Part 5 Factor Markets: Basic Theory Chapter 15 The Labor Market Chapter 16 Labor Unions Chapter 17 Financial Markets Part 6 Distributional Issues Chapter 18 Taxes: Equity versus Efficiency Chapter 19 Transfer Payments: Welfare and Social Security Part 7 International Economics Chapter 20 International Trade Chapter 21 International Finance Chapter 22 Global Poverty Glossary Index Reference Tables
