Core Concepts in Fashion

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January 5, 2007


Mixed media product, 320 pages


0073196223 / 9780073196220


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Main description

This book offers a hands-on, fun approach to learning fashion. The content and the style of the book is organized to discuss the three major areas of fashion. The supplemental material is full of projects and in class activities-especially useful for the longer, blocked course. This book is full of pictures and charts for our visual learners.

Table of contents

Chapter 1:Fashion Careers Chapter 2: Fashion Terminology and the Merchandising Process Chapter 3:Textiles and Design Development Chapter 4:Historical Perspective Chapter 5:Trend Forecasting Chapter 6:Consumer Behavior in Fashion Chapter 7:Marketing Fashion Products Chapter 8: Global Sourcing Chapter 9: Retailing in a Vibrant World Chapter 10:Retail Buying Chapter 11:Appendix and Cases

Copyright 2014 McGraw-Hill Global Education Holdings, LLC


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