Multimedia Demystified

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December 13, 2011


Mixed media product, 352 pages

Other Formats


007177064X / 9780071770644


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Main description

Learn cutting-edge MULTIMEDIA skills!

Discover how to create impressive multimedia projects using state-of-the-art tools and techniques. Multimedia Demystified is filled with information on the latest technologies, as well as design and production guidelines.

This practical guide provides a background on multimedia and then delves into the elements that make up a successful multimedia project. You'll learn about software and hardware tools, digital photography, sound editing, web authoring with HTML, vector graphics, file formats, computer animation, and much more. Detailed examples and concise explanations make it easy to understand the material, and end-of-chapter quizzes and a final exam help reinforce key concepts.

It's a no-brainer! You'll learn about:

  • Graphics, images, text, and typography
  • 2D and 3D animation
  • Music, sound effects, and video
  • Authoring for multimedia functionality
  • Software and hardware
  • Delivering the final project to the intended audience

Simple enough for a beginner, but challenging enough for an advanced student, Multimedia Demystified helps you master this marketable skill.

Table of contents

PART ONE: Multimedia Overview: What It’s All About

I.Introduction to Multimedia

A.What is Multimedia?
B.A Concise History of Multimedia
1.Early Multimedia Computing
2.Hypermedia and Hypertext
C.Combining Content from Various Media
D.Linear vs. Interactive Multimedia
1.Linear Multimedia
2.Nonlinear Interactive Multimedia
3.Kinds of Multimedia
E.Let’s Get Technical
F.Analog-to-Digital Evolution

II.The Purpose and Application of Multimedia
A.Benefits of Interactive Presentations
1.Avoiding Potential Pitfalls
B.Uses of Multimedia
C.Planning Stages and Development Process
1.Roles and Responsibilities of the Multimedia Team 2.Information Architecture
3.Copyright Issues: Securing Permission for Media Usage D.Tools Required for Creating and Preparing Media E.Making it Functional and Interactive F.Finalizing, Testing, and Delivering Multimedia

PART TWO: Kinds Of Media: The Essential Components

III.Graphics and Images

A.Designing Vector Graphics
B.Creating Raster Images
1.Pixel-Based Displays
2.Working with Raster Graphics
C.Scanning and Resolution
D.Digital Photography
E.Clip Art and Stock Images
F.File Formats for Screen Display
G.Color Theory: Pigment vs. Pixels
1.CMYK and the Subtractive Color Model
2.RGB and the Additive Color Model
3.Color for Digital Displays

IV.Text and Typography

A.Text Defined
1.Typing, Texting, and Emailing
B.Words and Copywriting: How to Write Effective Content
1.Fonts and Styles
a.Serif vs. Sans Serif
2.Typographic Treatment: Designing with Type
3.Placement and Arrangement of Type
D.Preparing Text for the Screen: Amount and Legibility/Readability
1.Type Sizes and Styles for the Screen
2.Screen vs. Print
3.Type on the Web


A.Animation in Multimedia
1.Functions of Moving Images
2.Advantages and Disadvantages of Animation
3.Interactive Animation
4.Kinds of Animation: Categorizing and Evaluating
B.Traditional Animation Overview
1.Principles of Animation
C.Concept Development and Storyboarding
D.Differences Between 2D and 3D Animation
1.2D Computer Animation: Frame-By-Frame and Tweening
2.3D Animation: Modeling, Ray Tracing, and Rendering
E.Animation Files and Formats

VI.Audio: Music and Sound Effects

A.Audio Fundamentals
1.Mechanics of Sound
2.Analog and Digital Audio
B.Recording vs. Importing Audio
1.Amplitude, Frequency, and Sampling Rates
C.MIDI and Digital Music
D.Editing and Manipulating Audio Tracks
E.Audio File Formats and Compression Schemes
1.Audio File Types
2.Storage Options
F.Using Sound in Multimedia Projects
1.Web Site Audio
2.Mobile Device Audio

VII.Video: Recording and Manipulating Moving Images

A.Video Mechanics
B.Video in Multimedia
C.Analog and Digital Video
1.Composite vs. Component Signals
2.Analog-to-Digital Conversion
3.Video Resolution
D.Shooting or Obtaining Video
1.Recording Raw Footage
2.Capturing Directly from TV
3.Importing Video to Computer
4.Acquiring Video Clips
E.Display Standards and Playback Options
F.Editing and Manipulating Video
G.Video File Formats and Compression Schemes
1.Video File Types
2.Storage and Memory
H.Using Video in Multimedia Projects

VIII.Authoring for Multimedia Functionality

A.Programming and Scripting to Create Interactive Environments
B.Tools for Authoring
1.Tool Selection Considerations
2.Bandwidth for Web Projects
C.Web Authoring with HTML
1.HTML Tags
2.JavaScript Programming
3.Web Page Formatting with CSS
4.Web Standards and Guidelines
D.Interactive Design
1.Graphical User Interfaces
2.Screen Layout and Arrangement of Elements

PART THREE: Tools For Creating Multimedia Projects: Hardware and Software Needed To Make It Happen

IX.Hardware and Equipment Options

A.Multimedia Project Equipment Setup
B.Input Devices
1.Mice, Digitizing Tablets, and Trackpads
4.Image and Motion Capture
6.Touchscreens and Fingerprinting Technology
7.Digital Audio Recorders
C.Output: Displays and Screens
1.Dual Monitors
2.Speakers and Headphones
D.Data Storage
1.Internal Drives
2.External USB Drives and Large Capacity Hard Disks
3.Online and Networked Storage
E.Computing Platforms
1.Desktop Computers
2.Mobile Devices and Operating Systems

X.Software for Multimedia

A.Multimedia Software Options
B.Vector Graphics: Illustration and Line Art
C.Digital Imaging: Photography and Bitmapped Images
1.Screen Captures and Recordings
D.Page Layout and Typography
E.Animation and Motion Graphics
F.Audio and Video Recording and Editing
G.Authoring and Web Design
I.Media Players

PART FOUR: Multimedia End Products: Putting It All Together

XI.Multimedia Projects

A.Categorizing Multimedia Uses
C.Video and Animation
D.Educational and Training Programs
E.Web Sites
F.Apps and Mini Software Programs
G.Video Games
H.Noteworthy Gadgets and Devices

XII.Delivery Systems

A.Multimedia Product Maintenance
B.Troubleshooting and User-testing
C.Disk vs. Web Preparation
D.Presentation Options
1.Portable or Permanent Displays
4.Multiple Screens
5.Interactive Whiteboards
6.Touch Screen TVs and Handheld Devices
8.Video Game Consoles
E.Delivering Multimedia

Final Exam
Web Resources

Author comments

Jennifer Coleman Dowling Jennifer has an M.F.A. is Visual Design and is an experienced new media specialist, educator, and artist. She is currently a tenured professor in the Communication Arts Department at Framingham State University where she teaches courses in digital media and design using Adobe software. Ms. Dowling has worked on web design, interactive multimedia, animation, print design, illustration, logo and corporate packaging, educational software, advertising, product promotion, and presentation graphics.

Copyright 2014 McGraw-Hill Global Education Holdings, LLC


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