Marketing Warfare: 20th Anniversary Edition Authors' Annotated Edition

Marketing Warfare: 20th Anniversary Edition
By:Trout, Jack; Ries, Al;
Pub Date:December 13th 2005
Format:Hardback 240 pages
ISBN:0071460829 / 9780071460828
Your Price:$26.95 ADD TO CART
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Main description

The book that changed marketing forever is now updated for the new millennium

In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades--including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds--along with annotated reproductions of winning and losing ads.


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