M: Business Communication

Overview

Main description

M: Business Communication was created with students' and professors' needs in mind. Written by the co-authors of Lesikar's Business Communication: Making Connections in a Digital World, 12/e, it provides both student and instructor with all the tools needed to navigate through the complexity of the modern business communication environment. M: Business Communication attends to the dynamic, fast-paced, and ever-changing means by which business communication occurs by being the most technologically current and pedagogically effective book in the field. It has realistic examples that are both consumer-and business-oriented.

• Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them review for tests and apply chapter concepts.
• Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students.



Table of contents

Part One: UNDERSTANDING BUSINESS COMMUNICATIONChapter 1 Communicating in the WorkplacePart Two: MASTERING WRITING AND PRESENTATION BASICSChapter 2 Understanding the Writing Process and the Main Forms of Business MessagesChapter 3 Using Visuals in Written and Oral CommunicationChapter 4 Using an Appropriate StylePart Three: WRITING EFFECTIVE MESSAGES Chapter 5 Writing Good-News and Neutral MessagesChapter 6 Writing Bad-News MessagesChapter 7 Writing Persuasive Messages and ProposalsPart Four: WRITING EFFECTIVE REPORTSChapter 8 Researching and Writing ReportsChapter 9 Writing Short ReportsPart Five: USING ORAL AND JOB-SEARCH SKILLSChapter 10 Communicating OrallyChapter 11 Communicating in the Job SearchSupplementary Chapters (On-line)Supplementary A Formatting Letters, Memos, and Reports Supplementary B Correctness of CommunicationSupplementary C Cross-Cultural CommunicationSupplementary D The Long ReportSupplementary E Documentation of Sources