Overview
Main description
Create like Steve Jobs—learn how through 10 demonstration videos of his innovation secrets!
“Steve Jobs has reinvented music distribution, the mobile telephone, and book publishing. You might want to take a look at how someone creates multi-billion dollar ideas, and turns them into multi-billion dollar products that everyone loves and admires. This book is not an option. Buy it now, bank it tomorrow."
--Jeffrey Gitomer, author of The Little Red Book of Selling
“In The Innovation Secrets of Steve Jobs, Carmine Gallo captures the true mindset of Jobs and Apple. This book is not just for the techie and marketing crowd, although they will gain valuable insight that can be applied to their worlds. It is also for anyone who loves technology and wants to understand how to create simple devices that are easy to use and can impact our lives.”
--Tim Bajarin, president, Creative Strategies, Inc.
"An inspiring roadmap for anyone who wants to live a life of passion and purpose."
--Tony Hsieh, CEO of Zappos.com, Inc. and author of Delivering Happiness
"Apple changed the world with the Mac and hasn't stopped innovating since. Carmine Gallo reveals the secrets and gives you the tools to unleash your inner Steve."
--Marc Benioff, chairman and CEO of salesforce.com and author of the national bestseller Behind the Cloud
In his acclaimed bestseller
The Presentation Secrets of Steve Jobs, author Carmine Gallo laid out a simple step-by-step program of powerful tools and proven techniques inspired by Steve Jobs's legendary presentations. Now, he shares the Apple CEO's most famous, most original, and most effective strategies for sparking true creativity--and real innovation--in any workplace. This enhanced e-book features additional content with 10 videos of Carmine Gallo demonstrating just how to apply these innovation secrets.
Learn how to think differently about your business, products, employees, even your customers with the 7 Principles featured in
The Innovative Secrets of Steve Jobs. He'll show you how to:
- Do what you love--see your business or career in a different light
- See genius in their craziness--every customer is different
- Sell dreams, not products--how can you change your product
- Offer new experiences--how your customers buy your product or services
- Say no to 1,000 things--marketing and product design
- Master the message--communicating the vision behind your service, product or company
- Inspire evangelists--who are your employees
The Innovative Secrets of Steve Jobs provides the right framework that you can employ to bring innovation and creativity to every part of your job--and life.
Table of contents
Introduction: Why Steve Jobs?
Chapter quote: "Innovation distinguishes between a leader and a follower." Steve Jobs
Principle One: Do What You Love (Think different about your career and your business)
Chapter quote: "My goal wasn't to die the richest man in the cemetery. It was to go to bed at night saying, we've done something wonderful." Steve Jobs
Principle Two: See Genius in Their Craziness (Think different about your customers)
Chapter quote: "Some people think you've got to be crazy to buy a Mac. But in that craziness, we see genius." Steve Jobs
Principle Three: Sell Dreams, Not Products (Think different about your products)
Chapter quote: "We sell tools to unleash your personal creativity." Steve Jobs
Principle Four: Offer New Experiences (Think different about the buying experience you offer your customers)
Chapter quote: "People don't want to buy personal computers. They want to know what they can do with them. In the Apple store, we’ll show them." Steve Jobs
Principle Five: Say No to 1,000 Things (Think different about marketing and product design)
Chapter quote: "I'm as proud of what we don't do as I am of what we do." Steve Jobs
Principle Six: Master the Message (Think different about communicating the vision behind your service, product, company or cause)
Chapter quote: "A key Jobs business tool is his mastery of the message." Fortune Magazine
Principle Seven: Inspire Evangelists (Think different about your employees)
Chapter quote: "Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about the money. It's about the people you have, how you're led, and how much you get it." Steve Jobs
One More Thing.. Expect Excellence from Yourself and Others (What Steve Jobs has in common with Henry Ford and other innovative entrepreneurs)
Chapter quote: "Be a yardstick of quality. Some people aren't used to an environment where excellence is expected." Steve Jobs
Author comments
Carmine Gallo is a communications coach for the world’s most admired brands. He is an author and columnist for Bloomberg BusinessWweek and Monster.com and a keynote speaker and seminar leader who has appeared on CNBC, NBC, CBS, MSNBC.com, BNET, Forbes.com, and in the New York Times, the Wall Street Journal, and Investor's Business Daily. Gallo is a former television anchor and business correspondent and has also held a position as a vice president for a global, top-ten public relations firm. Gallo lives in the San Francisco Bay Area with his wife and two daughters. Learn more about him at www.carminegallo.com
