Power Sales Writing, Revised and Expanded Edition: Using Communication to Turn Prospects into Clients

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August 30, 2011


Mixed media product, 240 pages


0071770143 / 9780071770149


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Main description

High-impact language for today's lightning-fast world of sales

Filled with practical writing tips, shortcuts, and examples, Power Sales Writing brings you up to date in a world where e-mail, social media, and smart phones dominate sales communication. If you're not highly skilled with the latest communication platforms, you're missing sales opportunities. Power Sales Writing will get you there in no time!

"Your customers can ignore your correspondence or you can read this book. It's that simple!"
--Larry Winget, television personality and #1 bestselling author of Shut Up, Stop Whining & Get a Life

"If you can't write well, you can't sell. Power Sales Writing shows you how to be crisp, clear, and communicate at the highest levels."
--Tim Sanders, author of Today We Are Rich

"Can't get enough! It's so refreshing to find a resource that offers easy-to-use tools to help our sales teams deliver a compelling and engaging message that sets us apart from our competition."
--Robin Farrell, Director of Corporate Sales Training, North America Operations, Hyatt Hotels and Resorts

Table of contents

Part One: Getting Started
Chapter 1: Getting Started
Chapter 2: Plan it: Start right to save up to 80% of writing time
Chapter 3: Do it: Why being creative is less important than you think
Chapter 4: Check it: The fail-proof step

Part Two: The Psychology of Influential Writing
Chapter 5: Know your "core" message
Chapter 6: Connect the dots: Benefits aren't enough!
Chapter 7: Create the all-important authentic benefit statement
Chapter 8: Using social media trends to write more persuasive email

Part Three: Successful prospecting with email
Chapter 9: Create Persuasive and Successful "Cold Email" Messages
Chapter 10: Replace the introductory letter NOW!
Chapter 11: Craft subject lines that get opened
Chapter 12: Ask for the next step - and get it!

Part Four: Brand yourself as a professional
Chapter 13: Email eye-candy!
Chapter 14: "Twitterize" email
Chapter 15: Ciao and other obsolete closings
Chapter 16: Email on a smart phone: Use this not that.

Part Five: Keeping Customers happy
Chapter 17: Write "bad" news messages - and keeping customers happy
Chapter 18: What to say when "I'm sorry" doesn't work
Chapter 19: How to avoid "pissing" them off

Part Six: Bonus to Use Now! Right now!
Chapter 20: Writing Awesome Prospecting Emails
Chapter 21: Writing Amazing Follow-up Emails
Chapter 22: Enhance your worth and convert more leads!

Author comments

Sue Hershkowitz-Coore is an internationally recognized sales trainer. Her client list includes the world's most prestigious sales organizations, such as The Ritz-Carlton Hotel Company, MetLife, and Marriott. Sponsored by American Express and designated "Best in Class" by Professional Convention Management Association, Sue is an award-winning speaker and corporate consultant.

Copyright 2014 McGraw-Hill Global Education Holdings, LLC


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