A "THINK DIFFERENT" APPROACH TO INNOVATION-- Based on the Seven Guiding Principles of Apple CEO Steve Jobs
In his acclaimed bestseller The Presentation Secrets of Steve Jobs author Carmine Gallo laid out a simple step-by-step program of powerful tools and proven techniques inspired by Steve Jobs's legendary presentations. Now, he shares the Apple CEO's most famous, most original, and most effective strategies for sparking true creativity--and real innovation--in any workplace.
THE INNOVATION SECRETS OF STEVE JOBS
Learn how to RETHINK your business, REINVENT your products, and REVITALIZE your vision of success--the Steve Jobs way.
When it comes to innovation, Apple CEO Steve Jobs is legendary. His company slogan "Think Different" is more than a marketing tool. It's a way of life--a powerful, positive, game-changing approach to innovation that anyone can apply to any field of endeavor.
These are the Seven Principles of Innovation, inspired by the master himself:
- Do What You Love.
Think differently about your career.
- Put a Dent in the Universe.
Think differently about your vision.
- Kick Start Your Brain.
Think differently about how you think.
- Sell Dreams, Not Products.
Think differently about your customers.
- Say No to 1,000 Things.
Think differently about design.
- Create Insanely Great Experiences.
Think differently about your brand experience.
- Master the Message.
Think differently about your story.
By following Steve Jobs's visionary example, you'll discover exciting new ways to unlock your creative potential and to foster an environment that encourages innovation and allows it to flourish. You'll learn how to match--and beat--the most powerful competitors, develop the most revolutionary products, attract the most loyal customers, and thrive in the most challenging times. Bestselling business journalist Carmine Gallo has interviewed hundreds of successful professionals--from CEOs, managers, and entrepreneurs to teachers, consultants, and stay-at-home moms--to get to the core of Steve Jobs's innovative philosophies. These are the simple, meaningful, and attainable principles that drive us all to "Think Different." These are The Innovation Secrets of Steve Jobs.
An enhanced ebook is now available with 10 demonstration videos of Jobs' sure-fire innovation secrets. Select the Kindle Edition with Audio/Video from the available formats.
Table of contents
Introduction: Why Steve Jobs?
Chapter quote: "Innovation distinguishes between a leader and a follower." Steve JobsPrinciple One: Do What You Love (Think different about your career and your business)
Chapter quote: "My goal wasn't to die the richest man in the cemetery. It was to go to bed at night saying, we've done something wonderful." Steve JobsPrinciple Two: See Genius in Their Craziness (Think different about your customers)
Chapter quote: "Some people think you've got to be crazy to buy a Mac. But in that craziness, we see genius." Steve JobsPrinciple Three: Sell Dreams, Not Products (Think different about your products)
Chapter quote: "We sell tools to unleash your personal creativity." Steve JobsPrinciple Four: Offer New Experiences (Think different about the buying experience you offer your customers)
Chapter quote: "People don't want to buy personal computers. They want to know what they can do with them. In the Apple store, we'll show them." Steve JobsPrinciple Five: Say No to 1,000 Things (Think different about marketing and product design)
Chapter quote: "I'm as proud of what we don't do as I am of what we do." Steve JobsPrinciple Six: Master the Message (Think different about communicating the vision behind your service, product, company or cause)
Chapter quote: "A key Jobs business tool is his mastery of the message." Fortune MagazinePrinciple Seven: Inspire Evangelists (Think different about your employees)
Chapter quote: "Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about the money. It's about the people you have, how you're led, and how much you get it." Steve JobsOne More Thing.. Expect Excellence from Yourself and Others (What Steve Jobs has in common with Henry Ford and other innovative entrepreneurs)
Chapter quote: "Be a yardstick of quality. Some people aren't used to an environment where excellence is expected." Steve Jobs