The McGraw-Hill 36-Hour Course Product Development

Overview

Main description

A complete course in project development—without the tuition!

How do the world’s most creative and successful companies approach product development? With “ruthlessly disciplined innovation,” according to Andrea Belz. It’s a whole new way of ensuring consistent success from the initial product conception to communicating its value to customers.

The McGraw-Hill 36-Hour Course on Product Development provides the techniques you need to know, along with case studies of how companies like Apple, Google, and Cisco create their own remarkably efficient design and engineering processes. Designed as an easy, self-paced “course” complete with chapter-ending quizzes and a final exam, this book explains how to implement best practices for successful product launches every time.

Table of contents

Part 1 - Planning: Dress for Success;Chapter 1. Inception; Chapter 2. Strategy; Chapter 3. Marketing; Chapter 4. Value Propositions; Chapter 5. Intellectual Property; Chapter 6. Funding; Part 2 - Implementation: It Ain't Over 'Til It's Over;Chapter 7. Organizations; Chapter 8. Milestones; Chapter 9. Design; Chapter 10. Fabrication, Integration, and Delivery; Chapter 11. Launch; Chapter 12. Wrap-Up;

Author comments

Andrea Belz, MBA, Ph.D., is an expert in technology commercialization who provides guidance to global leaders in innovation, including the Jet Propulsion Laboratory and the California Institute of Technology. Her combination of technology review and business analysis has been used by groups ranging from General Electric to NASA.