Everything I Know About Sales Success: The World's Greatest Business Minds Reveal Their Formulas for Winning the Hearts and Minds

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April 10, 2007


Mixed media product, 256 pages


0071491570 / 9780071491570


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Main description

Stay on top of the sales game with strategies from the world's biggest leaders

The art and science of selling has never been more complex, demanding, or potentially lucrative. As a sales professional, you know that staying ahead of the game means continually educating yourself-both in the successful techniques that have stood the test of time and about the freshest new ideas on everything-from generating leads to creating trust, from branding your business to closing the deal.

That's why Everything I Know About Sales Success is so helpful. It's full of powerful insights and strategies from the nation's top-selling individuals and companies on everything from providing customer service to branding. You'll discover:

  • How top CEOs like Citigroup's Sandy Weill and Merrill Lynch's David Komansky rose to the top-and how they sell from behind the big desk
  • Eight ways to become more Trump-like in your sales career
  • Sales and marketing concepts that led Michael Dell and his company to the undisputed leadership position in the PC industry
  • Arnold Schwarzenegger's lessons for flexing your selling muscles
  • Nine management tips from Intel's Andy Grove

Whether you're starting at the bottom or have the top office in view, the collective experiences and strategies that propelled these driven people up the corporate ladder can serve as an invaluable guide, helping you to win the hearts and minds of your own customers, break new ground, and eventually set the path for others to follow.

Author comments

Gerhard Gschwandtner has more than three decades of international sales and marketing experience. He is the founder and publisher of Selling Power, the world's leading sales magazine. For more books in the Selling Power Success library and information on the magazine, visit SellingPower.com.

Back cover copy

Sales techniques from the biggest names in the business world

How would you like to be as successful as Donald Trump, Martha Stewart, or Michael Dell? What if you could tap into the collective wisdom of the biggest business superstars for winning over customers and adversaries, sowing the seeds for business breakthroughs, and reaping the rewards? Well, you can-with Everything I Know About Sales Success.

Sales-performance expert Gerhard Gschwandtner went straight to the top, interviewing and profiling this country's most persuasive and hardworking business leaders to find out their sales secrets and philosophies. He also examined how successful companies tap into the hearts and minds of their customers, from understanding their wants and needs to making the sale.

Success Lessons from

* Michael Dell * Arnold Schwarzenegger * Donald Trump * Martha Stewart * Sandy Weill * Toyota * Marriott * SAP * Red Bull

Copyright 2014 McGraw-Hill Global Education Holdings, LLC


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