Tuesday, November 21 2006

The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary


Prior to its global launch date of November 1, 2006, The Starbucks Experience (McGraw-Hill) was already seeing stellar sales.  The book sold 849 copies the week ending 10/15; 925 copies the week ending 10/22; and 1,360 copies the week ending 10/29, according to BookScan. Not even two weeks into its global launch, the book appeared at #13 on the Wall Street Journal bestseller list; has been the #9 bestselling business book in the Barnes & Noble chain; and the #13 bestselling business book in the country, according to BookScan.

So what's the fuss all about?

Starbucks has turned a cup of coffee into a billion dollar business.  The company is 11 million stores strong, serves 40 million customers per week (with the most loyal customer visiting 18 times per month), and has plans to expand to 40,000 stores worldwide.  Starbucks knows how to connect with its customers - creating an in-store experience that is very personal and beloved - as well as its employees - offering stock options to even part-timers and spending more on employee training than advertising.  As a result, the Starbucks employee turnover rate is 250% lower than the industry average.

The company's stock has grown 5,000% since its IPO in 1992.  During its profile of The Starbucks Experience , CNBC's "On the Money" put it this way, "Though success on Wall Street isn't unique to Starbucks, few other companies can brag about stores across the street from each other."

The Starbucks Experience shows readers how Starbucks' unique, successful business model can be applied to their own companies, small businesses, and careers.  Author Joseph Michelli was given unique access to the 35-year-old company to outline how employee motivation, excellent customer service and satisfaction, and community involvement build a great company.  The book offers a rich mix of ideas for individuals that want to learn how to apply the secrets behind Starbucks' phenomenal vision, creativity, and leadership.

Joseph A. Michelli, Ph.D. , founder of the consulting company Lessons for Success, is an internationally sought-after speaker who has dedicated his career to studying successful businesses - large and small.  He hosts an award-winning daily radio show in Colorado.  Michelli is the co-author of When Fish Fly: Lessons for Creating a Vital and Energized Workplace.

The Starbucks Experience has been profiled in several media outlets, including

    * CNBC
    * CNN Radio Network
    * FOX Television
    * NBC Television
    * Business TalkRadio Network
    * Sirius Satellite Radio
    * Entrepreneur Magazine
    * Restaurants & Institutions Magazine
    * Orlando Sentinel
    * The Seattle Times
    * Library Journal
    * Publishers Weekly
    * And more!

Fresh-brewed, piping-hot leadership strategies that have made Starbucks a robust company worldwide

5 Principles for Turning Ordinary into Extraordinary
By Joseph A. Michelli, Ph.D.
Foreword by Jim Alling, President, Starbucks U.S. Business
208 pages, 5 x 8
Hardcover, $21.95 ISBN 0-07-147784-5
Publication Date: November 1, 2006

For review copies, interviews, and excerpts, contact:
Kenya M. Henderson
Business & Consumer Publicity
McGraw-Hill Education
2 Penn Plaza, 12th Floor
New York, NY 10121
P: 212.904.3346 F: 212.904.4091