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Arthur Hughes

Arthur Hughes is Executive Vice President of ACS, Inc., a database marketing company in Reston, Virginia. He has been designing and maintaining marketing databases for Fortune 500 companies and others for more than a dozen years. He has taught economics at the University of Maryland for 32 years, and lectures in the U.S., Canada, Europe, Latin America, and Asia on marketing. He is a frequent contributor to various publications including Direct, DM News, Target Marketing, Marketing Tools, Direct Marketing and The Internatioanl Journal of Database Marketing. He lectures at more than two dozen marketing conferences yearly in the U.S., Canada, Japan, Australia, Brazil, Malaysia, and Portugal. He was a key developer of RFM for Windows, a software product for advanced marketing to customers.

Results 1-3 of 3


Date
December 2, 2011

Your Price
$60.00

Format
eBook, 480 pages

ISBN
0071773649 / 9780071773645

Other Formats


Date
March 13, 2003

Your Price
$32.95

Format
eBook, 336 pages

ISBN
0071429042 / 9780071429047


Date
January 10, 2012

Your Price
$60.00

Format
Hardback, 608 pages

ISBN
0071773487 / 9780071773485

Other Formats

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Results 1-3 of 3