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Viewing All Products in Advertising & Promotion

1-10 of 56 products

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REPOSITIONING
Marketing in an Era of Competition, Change and Crisis
By: Jack Trout, Steve Rivkin
Pub Date
October 9, 2009

Your Price
$26.95

Format
Hardback, 224 pages

ISBN
0071635599 / 9780071635592


The Next Evolution of Marketing
Connect with Your Customers by Marketing with Meaning
By: Bob Gilbreath
Pub Date
September 3, 2009

Your Price
$27.95

Format
Hardback, 288 pages

ISBN
0071625364 / 9780071625364


Pub Date
August 17, 2009

Your Price
$16.95

Format
Paperback, 272 pages

ISBN
0071627960 / 9780071627962


The Four Pillars of Profit-Driven Marketing
How to Maximize Creativity, Accountability, and ROI
By: Leslie Moeller, Edward Landry
Pub Date
December 16, 2008

Your Price
$34.95

Format
Hardback, 240 pages

ISBN
0071615059 / 9780071615051


Pub Date
October 24, 2008

Your Price
$181.88

Format
Hardback, 736 pages

ISBN
0073381071 / 9780073381077


Advertising and Promotion
An Integrated Marketing Communications Perspective
By: George E Belch, Michael A Belch
Pub Date
July 1, 2008

Your Price
$181.88

Format
Hardback, 864 pages

ISBN
0073381098 / 9780073381091


Pub Date
April 16, 2008

Your Price
$142.50

Format
Paperback, 592 pages

ISBN
0073380970 / 9780073380971


Personality Not Included
Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki
By: Rohit Bhargava
Pub Date
March 31, 2008

Your Price
$22.95

Format
Hardback, 256 pages

ISBN
0071545212 / 9780071545211


Always On
Advertising, Marketing, and Media in an Era of Consumer Control
By: Christopher Vollmer
Pub Date
March 25, 2008

Your Price
$17.95

Format
eBook, 192 pages

ISBN
0071508295 / 9780071508292

Other Formats


Always On
Advertising, Marketing, and Media in an Era of Consumer Control
By: Christopher Vollmer, Geoffrey Precourt
Pub Date
March 25, 2008

Your Price
$17.95

Format
Paperback, 192 pages

ISBN
0071508287 / 9780071508285

Other Formats



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