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2008
Press Contact: Ann Pryor
212.904.4078
Ann_pryor@mcgraw-hill.com
by: Dianna Booher
TEST YOUR GRAMMAR IQ AT http://www.boohersrules.com/ Let's say you're walking around the office with a giant glob of mustard splattered down the front of your suit lapel. People would wonder, why don't you notice it? Why don't you tend to the problem? If you use bad grammar, it's just as bad as a big mustard stain. Others will judge you on your errors and puzzle over why you're oblivious. Bad grammar unfavorably represents you to the world. Worse, it could kill your career. A poorly written pitch, website, cover letter, or presentation could blow your chances at creating a great first impression, sealing the deal, getting a job offer, retaining a client, or nabbing that promotion. Bad grammar can not only limit your job trajectory, but also your social standing. Business communication guru Dianna Booher knows there's still hope for all the victims of pesky pronouns, verb-related blunders, and punctuation perils. Booher's Rules of Business Grammar (McGraw-Hill; November, 2008), with its visuals, humorous examples, and Memory Tips, identifies the top 101 mistakes made in e-mails, presentations, and conversations every day. Booher picks apart the mistakes and gives you the ammo to put them back together, with the grammatical advantages to make you shine in any setting. Booher's book will help you: * Write with clarity, style, and emphasis-effective immediately * Correct major blunders (like when to use who or whom, I or me, lie or lay) * Learn fast rules for error-free, high-impact sentences * Remember the rules with clever Memory Tips at the end of each chapter, so you can use them again next week or next year With skill, funny anecdotes, clever examples, and to-the-point tips, Booher will help you cut the fat from your copy, dump your doublespeak, get rid of grammar gremlins, and write and speak like the professional that you are. Whether you decide to skim it for a minute or study the whole book in a few hours, use Booher's Rules of Business Grammar to set yourself apart as an expert communicator.
About the Author: Dianna Booher is the CEO of Booher Consultants, a communications training firm whose clients have included 22 of the 50 largest companies in America. Her impressive client list includes NASA, IBM, MCI, PepsiCo, Lockheed Martin, Northwestern Mutual, JPMorgan Chase, and Siemens, among many others. She is a nationally known expert on the topic and is regularly featured in national media on business communication issues, including "Good Morning America," Wall Street Journal, New York Times, NPR, Forbes, Fox, CNN, USA Today, The Los Angeles Times, The Washington Post, Entrepreneur, success, Readers Digest, and more. Booher's Rules of Business Grammar: 101 Fast and Easy Ways to Correct the Most Common Errors; November, 2008; Paperback, $16.95. IBN-13 978-0-07-148668-2/ISBN-10 0-07- 7148668-2.
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212.904.4078 Ann_pryor@mcgraw-hill.com |
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