Press Room

People are now joining LinkedIn at the astonishing rate of one per second. Employees from all the Fortune 500 companies are represented on the site. It's now the internet's number one professional social networking tool. You, too, may be regularly connecting to other professionals on LinkedIn, but do you really know how to use it to effectively find a your next job? If you're on Facebook or MySpace, or are regularly tweeting on Twitter, are you using these sites to your full advantage?

There's more to finding a job these days than religiously trolling those big job listings websites. HOW TO FIND A JOB ON LINKEDIN, Facebook, Twitter, MySpace, and Other Social Networks (McGraw-Hill Professional; October, 2009; Paperback, $18.95) by Brad and Debra Schepp describes the many opportunities offered by social networking sites. The key is understanding how they work, their potential, creating an effective profile, marketing yourself, and connecting to and creating a network that will land you the next big gig.

Did you know that you need to have your LinkedIn profile at 100% complete to best increase your visibility on the site? Or that you shouldn't just randomly network with everyone in sight, but pick your connections carefully and strategically? That as a potential employee, you can use LinkedIn to go "behind the companies?" Or, if you're a hiring manager, you can use LinkedIn to easily locate a reference for your potential employee? The book offers pointers and surprises, too.

While LinkedIn is unparalleled in offering leads of all kinds, for every kind of business professional, MySpace and Facebook can also be a great channel for you to broadcast your skills. The right Twitter tweets and followers can land you a job in 140 characters or less. Xing can help you conduct business and increase your profile abroad.

Real-life examples are the best teachers, and the book is full of profiles of social networking success stories - from Bryan Webb, who reached a hiring manager not through the company website, but via LinkedIn - and got the job - to "JoethePRGuy," who landed a six-figure job thanks to to his MySpace profile.

The Schepps will teach you:

· How to best market yourself

· How to connect with potential employers

· How to ask for (and get) recommendations

· How to build a network of business contacts

· How to find new leads

· How to use other networking websites, including Ning, Ryze, and Xing

Harnessing the power of social media can reward you with new contacts, new business, and new employment prospects, all in real time. With the best possible information at hand, you never know where your networking will take you!

About the Authors:

Brad and Debra Schepp are the authors of 19 books on how to more efficiently and profitably use online tools, including the McGraw-Hill books eBay PowerSeller Secrets and How to Make Money with YouTube. They live in Middletown, MD.

HOW TO FIND A JOB ON LINKEDIN, Facebook, Twitter, MySpace, and Other Social Networks

Brad and Debra Schepp

October, 2009

Paperback, $18.95

ISBN 978-0-07-162133-5

MHID 0-07-162133-4