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THE BIGGEST, BEEFIEST BOOK OF BRAIN-BUILDING GAMES IS HERE

Scientific brain trainers Michel Noir and Bernard Croisile introduce the largest book yet in their popular brain-building series - Perfect for Holiday Gift Guides!

More than 35 million people around the world are living with Alzheimer's disease or other types of dementia, and that rate is expected to climb. As Alzheimer's disease International head Dr. Daisy Acosta told the Associated Press: "We are facing an emergency."

But our minds don't have to deteriorate as we age. Just as we spend money each year on diets, gym memberships, and vitamin supplements to improve our physical fitness, we can take preventative measures to protect the most important muscle in the body - the brain. One of the quickest, easiest, and most entertaining ways to increase brain health is to BEEF UP YOUR BRAIN.

Dr.'s Michel Noir and Bernard Croisile, authors of brain exercise books including Dental Floss for the Mind and Protein Shakes for the Brain, have packed their latest, biggest brain-boosting title yet with 301 Easy, Medium, and Hard puzzles that keep your brain sharp and alert for life. The innovative and engaging games in BEEF UP YOUR BRAIN help improve and sharpen:

• Concentration
• Attention span
• Focus
• Memory

Games include "It Takes Two" (determine which two pictures are exactly alike), "Seeing is Believing!" (look at a drawing for two minutes and answer questions on the next page), and "What's Wrong with this Picture?" When compiling your New Year's resolution list this year, don't forget to add "Beef Up Your Brain."

ABOUT THE AUTHORS:
Michel Noir has a Ph.D. in educational sciences and a postgraduate diploma in cognitive psychology. He is the CEO of Scientific Brain Training (SBT). Bernard Croisile, M.D., Ph.D., is one of France's leading neurologists, specializing in aging and the brain. In addition to serving as cofounder and vice president of SBT, Croisile is the head of the Department of Neurology at the Neurological Hospital in France

BEEF UP YOUR BRAIN
The BIG BOOK of 301 Brain-Building
Exercises, Puzzles, and Games
By Michel Noir, Ph.D. & Bernard Croisile, M.D., Ph.D.
Pub Date: November 2009
$18.95, Paperback, ISBN: 978-0-07-170058-0