Press Room
2009
Press Contact: Staci Shands
212-904-4613
staci_shands@mcgraw-hill.com
by: Jim McCormick
Risk taking. Preparation. Self-confidence. These are the daily principles that should be implemented in order to succeed in business. This is also the same philosophy that drives extreme athletes to their highest peaks of performance. So what does one concept have to do with the other? Motivational speaker Jim McCormick and author Maryann Karinch are both extreme athletes, and in their new book, BUSINESS LESSONS FROM THE EDGE: Learn How Extreme Athletes Use Intelligent Risk Taking to Succeed in Business (McGraw-Hill; August 2009) they teach readers how to capture the winning mindsets of athletic champions for extreme success in business and in life. In the book, consumers will discover how world-class superstars such as "King of the Cowboys" Ty Murray and freestyle motocross star Carey Hart have turned their passions and skills into thriving entrepreneurial careers. By applying hard-won lessons of athletic competition to the hard-fought arenas of business, anyone can adopt the winning frame of mind of these adventurous athletes featured to be able to: In an easy-to-read format, the book provides a practical guide to assist business owners in building their company - whether it is a start-up or a multi-national firm. Written to inspire, BUSINESS LESSONS FROM THE EDGE is filled with action-packed stories, revealing interviews, training secrets, play-to-win game plans and other fast-track techniques all designed to help gain a winning edge over the competition in corporate America. It also reveals how race-car driver Don Bell applied winning tactics to build a $4 billion company; how surfers Izzy and Coco Tihany made a big splash with their surf school and apparel company for women; how aerobatic pilot and paraglider Mike Angiulo piloted a high-flying, billion-dollar venture for Microsoft; and much more. Whether running a company or rappelling down a cliff, this tome exposes what it takes to make the grade in today's fiercely competitive world. ABOUT THE AUTHORS: Maryann Karinch is a literary agent, author of fifteen books and certified personal trainer. An experienced skydiver, scuba diver and white-water kayaker, she also competed in endurance racing and is one of the few women to complete the inaugural Eco-Challenge in southern Utah. She lives in Colorado. BUSINESS LESSONS FROM THE EDGE: Learn How Extreme Athletes Use Intelligent Risk Taking to Succeed in Business by Jim McCormick and Maryann Karinch; McGraw-Hill; August 2009; ISBN: 13: 978-0-07-162698-9; 10: 0-07-162698-0; Cloth; $21.95.
Suggested Interview Questions for
2. What does success in an extreme sport have to do with being successful in business? 3. What are the common themes you covered in your conversations with the athlete-executives? 4. What did the athlete-executives say you should not do if you want to be successful in business? What should you do to succeed? 5. In your book, you talk about idea liberation. Please explain what idea liberation means. 6. While interviewing the athlete-executives, what did they tell you about risk-taking? 7. How can someone who is not athletic adopt the attitude of an extreme athlete to succeed in business? 8. In chapter 14, you talk about abhorring mediocrity and average behavior. How will your book help people dealing with such issues get over this hurdle? 9. In your book, basically you say that business people and extreme athletes have a common bond. Can you please elaborate on this topic? 10. What do you want readers to take with them after reading BUSINESS LESSONS FROM THE EDGE?
212-904-4613 staci_shands@mcgraw-hill.com |
