Press Room

IN TODAY'S ECONOMY,
YOU HAVE GOT TO MAKE EVERY CONVERSATION COUNT!

McGraw-Hill Professional is proud to announce a new book titled TURN SMALL TALK INTO BIG DEALS: Using 4 Key Conversation Styles to Customize Your Networking Approach, Build Relationships and Win More Clients (April 2009; $16.95) by bestselling author Don Gabor.

TURN SMALL TALK INTO BIG DEALS offers a behavioral approach to networking by revealing four distinct conversation styles people use to communicate - competitive, outgoing, amiable and analytical - which are based on the four personality traits described in Jungian psychology.

In his book, Gabor teaches readers how to identify, adapt and respond to other people's communications styles in order to establish instant rapport and build meaningful connections with anyone they meet. In an easy-to-read format, TURN SMALL TALK INTO BIG DEALS incorporates hundreds of scripts and examples into 30 typical networking situations, showing readers how to:

• Identify and adapt to the four main conversation styles
• Break the ice, make small talk and mingle in any situation
• Apply different networking etiquette for business, social and public situations
• Define their networking objectives and save time
• Target "big deal" clients and customers when networking
• Avoid common networking mistakes
• Build instant rapport with everyone they meet
• Increase their visibility and professional image at networking events
• Overcome shyness and feel more confident at networking events

Ultimately, this guidebook can help consumers establish instant rapport with anyone they meet and quickly build a relationship that will benefit everyone.

TURN SMALL TALK INTO BIG DEALS: Using 4 Key Conversation Styles to Customize Your Networking Approach, Build Relationships and Win More Clients; by Don Gabor; April 2009; $16.95; ISBN: 10:0-07-159965-7; 13:978-0-07-159965-8; Original Trade Paperback; $16.95.

ABOUT THE AUTHOR
Don Gabor is an author and communication trainer who teaches professionals from all industries how to network more efficiently. His books have been covered by "60 Minutes with Andy Rooney," "Good Day New York" and Entrepreneur magazine, to name a few. The New Yorker called Don, "A gifted conversationalist." He lives in Brooklyn, New York.