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BUILD A GREEN SMALL BUSINESS

Profitable Ways to Become an Ecopreneur

By Scott Cooney

Grow an eco-friendly business that creates limitless profit potential

Not only is green business eco-friendly, it's also profitable. Consumers are demanding environmentally responsible products, businesses are pitching in to fight global environmental calamity, and soon the new administration will be backing green initiatives.

If you're inspired to build a small green business that's environmentally friendly and/or sustainable, or if you wish to convert your existing business to a more environmentally friendly model, there are myriad ways to do it. From organic groceries to fuel-efficient cars and toxicity-free dry cleaning, the opportunities to profit from a business that builds local communities, heals the environment, and feeds the growing green demand are almost endless.

BUILD A GREEN SMALL BUSINESS: Profitable Ways to Become an Ecopreneur (McGraw-Hill; November, 2008; Original Paperback, $19.95) offers key guidelines for anyone looking to go green. As an entrepreneur who has developed successful eco-friendly businesses, Scott Cooney gives you expert advice and guidance on starting, building, and growing a green business--and then delivers a gold mine of business ideas for every kind of product and service.

The book is broken down into chapters covering varying types of businesses and services. It also answers questions such as: What is truly green? What is greenwashing? What is the difference between being green and marketing green?

BUILD A GREEN SMALL BUSINESS also gives you:

Green Entrepreneur Rules that will get you started on the right foot
Marketing, advertising, and networking techniques that build a loyal customer base
Valuable resources, including green franchises, contacts, and web links for more information
Whether you're a novice or a veteran business developer, Cooney points the way to productivity and profit strategies you can build into any small business model.

ABOUT THE AUTHOR;

Scott Cooney has started numerous green businesses and has consulted with multiple small business owners to become profitable ecopreneurs. He is a scientist with an MBA, with nearly a decade of experience in green business.

BUILD A GREEN SMALL BUSINESS

Scott Cooney

ISBN-10: 0-07-160293-3

ISBN-13: 978-071602938

Paperback, $19.95